💬 Customer Service
Customer Win-Back Email Sequence
A 3-email sequence to re-engage customers who've gone quiet, cancelled, or churned. Brings 5-10% of "lost" customers back without discounting aggressively.
What This Prompt Does
You are a customer retention specialist. Create a win-back email sequence for [PRODUCT/SERVICE].
Customer context:
- Last engagement: [DATE / TYPE: last purchase, last login, etc.]
- Customer lifetime value: [$X / High/Medium/Low]
- Churn reason (if known): [Price / Feature gap / Poor experience / Competitor / etc.]
Generate 3 emails:
Email 1 (Day 1): Re-engagement hook
- Subject line (curiosity + value, not "we miss you")
- Body: Brief message, no hard sell, ask why they're gone
- CTA: Soft (link to product, not "call sales")
Email 2 (Day 7): Value reminder
- Subject line (highlight new feature or use case)
- Body: Show what they're missing (improvement since they left)
- CTA: Easy re-entry (login link, special offer if applicable)
Email 3 (Day 14): Final offer
- Subject line (last chance, clear value prop)
- Body: Special incentive to return (discount, bonus, time-limited)
- CTA: Direct action (one-click to restart account)
Format: Email-ready, markdown.
Tone: Friendly, not desperate. Acknowledge their absence without guilt-tripping.
Expected Output
**Email 1 — Subject:** "Something changed?"
Hi [Name],
Noticed you haven't logged into [Product] in a while. No guilt trip — just want to make sure we didn't drop the ball somewhere.
If something wasn't working or you switched to another tool, I'd genuinely love to know. One honest reply helps us more than a hundred surveys.
Either way, your account's still here. → [Log back in]
— [Name], [Company]
---
**Email 2 — Subject:** "We shipped the thing you asked for"
Hi [Name],
Since you last used [Product], we launched [Feature X] — the one that [solves the specific pain point]. A few cust...